Taking the Pulse of the Planet with Earth Networks

Watch our new video to learn how we’re tracking weather and lightning to help millions Know Before severe weather strikes.

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Earth Networks CEO Discusses Extreme Weather with BBC World News

From ice storms on the East Coast, severe drought on the West Coast, floods in Brazil to extreme heat in Australia — the weather seems to be getting wilder. Is this the new normal? And is this the face of climate change?

Earth Networks CEO Bob Marshall spoke with BBC World News America from Atlanta, where we are speaking at the 94th annual American Meteorological Society conference.

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WeatherBug Home Lowers Energy Bills

Utilities across the country have a new option for customers wanting to save money and reduce their energy use this summer without changing their behavior or adjusting the comfort settings on their thermostats, thanks to WeatherBug® Home, a residential energy efficiency program taking a smarter approach to saving electricity.

Watch our new video to learn more:

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Tracking Big Weather

Go behind the scenes at Earth Networks – WeatherBug as we track big weather events like this week’s freezing cold Polar Vortex. Lorna Shaddick visited our headquarters in Germantown, Maryland this week and reports: http://www.channelnewsasia.com/news/video/record-setting-freeze/946926.html

Capture

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Happy New Year from Earth Networks!

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Strong Spring Storms Detected by Brazilian Lightning Detection Network (BrasilDAT)

6 December 2013: Our CEO, Bob Marshall, while in Rio de Janeiro, experienced first- hand how quickly weather can change in Brazil when a heavy precipitation event caused significant flooding in the city.  See the story here on our Know Before Blog post.

5 December 2013: A new total lightning detection network, capable of detecting in-cloud (IC) and cloud-to-ground (CG) lightning is helping Brazilian Meteorological Services to better track and forecast severe weather across southeastern Brazil.  For more information on BrazilDAT click here.

PulseRad simulated radar, automatically generated by correlating lightning rates to DBZ shows a nearly solid line of storms across SE Brazil.

PulseRad simulated radar, automatically generated by correlating lightning rates to DBZ shows a nearly solid line of storms across SE Brazil.

Today, a strong frontal system was pushing north through Rio Grande Do Sul and into Santa Catarina and Parana and generating a strong line of thunderstorms that had been producing storms with very frequent lightning, heavy downpours and strong winds according to BrasilDAT (Sistema Brasileiro de Detecção de Descargas Atmosféricas), the Brazilian Lightning Detection Network.

Image shows total lightning for the last minute combined with automated cell tracks and Dangerous Thunderstorm Alerts (DTAs).

Image shows total lightning for the last minute combined with automated cell tracks and Dangerous Thunderstorm Alerts (DTAs).

The entirely automated network tracks individual lightning cells and the rates of lightning each minute. High rates of lightning are highly correlated to severe weather. When lightning rates exceed a certain threshold, automated Dangerous Thunderstorm Alerts are issued based on the speed and direction of the cell being tracked by BrasilDAT.

Rapidly developing thunderstorms are tracked each minute. Automated DTAs are issued based on the rates and the speed and direction of the cells.

Rapidly developing thunderstorms are tracked each minute. Automated DTAs are issued based on the rates and the speed and direction of the cells.

The system being tracked generated a number of Dangerous Thunderstorm Alerts (DTAs) across Rio Grande Do Sul overnight and this afternoon they continued into Santa Catarina.

Automated DTAs are issued based on the rates and the speed and direction of the cells. Updates are done every 15 minutes to account for changes in the cells direction and speed.

Automated DTAs are issued based on the rates and the speed and direction of the cells. Updates are done every 15 minutes to account for changes in the cells direction and speed.

Simulated Radar is generated by the BrasilDAT system. Intensity of storms is correlated to total lightning rates.

Simulated Radar is generated by the BrasilDAT system. Intensity of storms is correlated to total lightning rates.

Numerous Dangerous Thunderstorm Alerts were issued in the northeastern part of the state as the storms tracked toward Joinville. Rainfall totals for the storms ranged from 1-2″ as they passed through. Most of the rain falling in about an hour.

Automated DTAs are issued based on the rates and the speed and direction of the cells. Updates are done every 15 minutes to account for changes in the cells direction and speed.

Automated DTAs are issued based on the rates and the speed and direction of the cells. Updates are done every 15 minutes to account for changes in the cells direction and speed.

PulseRad storm intensities (simulated DBZ) is correlated to rain rates so rain totals can be estimated. The strongest of the storms produced rainfall of 1-2" as the line of storms passed.

PulseRad storm intensities (simulated DBZ) is correlated to rain rates so rain totals can be estimated. The strongest of the storms produced rainfall of 1-2″ as the line of storms passed.

Posted in BrasilDAT, Dangerous Thunderstorm Alerts, Lightning Detection, PulseRad, Severe Weather, Weather preparedness, weather safety, Weather Technology | Leave a comment

Bringing Real-Time Weather Monitoring to Guinea, Africa

We’ve embarked on a public-private partnership with Guinea’s national meteorological organization (Direction Nationale de la Meteorologique) that is paving the way for the first-ever operation of a comprehensive early warning system for monitoring and alerting to severe weather within a least developed country.

Learn more: http://earthnetworks.com/guinea. Watch our video:

The news appeared in the October 31 issue of Nature magazine.

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Our Lightning-Fast Weather Alerts Save Lives

Our advanced severe weather alerts — powered by our exclusive Total Lightning Network — are featured in this new video that’s part of Intel’s Inspiring a Better Future campaign.

Watch and get an inside look at our early warning technology fueled by Intel processors in the Amazon cloud.

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What’s New: WeatherBug for Android

We’re excited to introduce some handy and helpful new updates to our WeatherBug app for Android phones and tablets this week! We’ve rolled out:

- 10-day forecasts using live, local conditions updated every 2 seconds from our very own network of 10,000 neighborhood-level, professional-grade sensors.

- A new in-app Hurricane Center so you can Know Before™ and be prepared for the peak of the Atlantic hurricane season.

- Spanish language support: Users can select Spanish as the default language for current and extended forecasts.

Read more about our latest updates in Mobile Marketer.

Download WeatherBug for Android on Google Play.

The new WeatherBug app for Android.

The new WeatherBug app for Android.

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Lightning Injures 9 in Colorado

Earlier this month, a lightning strike injured 9 people — two of them critically and four seriously — while working on a farm in Colorado. To determine where and when lightning occurred leading up to the incident, our meteorologists examined the incident with lightning strike data from our Total Lightning Network.

KDVR Chief Meteorologist Dave Fraser reports:

According to NOAA, there have been 14 lightning fatalities in 9 states so far in 2013.

Summer is the peak time for lightning injuries and deaths. Stay safe – Learn what to do when lightning is in the area.

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