Mike Lombardi, Vice President of Advertising Sales and Marketing for Earth Networks’ WeatherBug brand, provided insight for marketers during a panel session at the inaugural Mid-Atlantic Marketing Summit in Tyson’s Corner, Virginia, on April 20.
During the “Mobile Marketing: Beyond the Hype” in the Gannett Auditorium, Mike shared the stage with Nicole Stemberger, Senior Strategist, AKQA; Craig Etheridge, VP, Mobile Advertising Sales, USA TODAY and Gannett Digital; and Kurt Roberts, Director, Creative Technology, RP3 Agency Speakers. Daniel Odio, CEO of Socialize, moderated.
According to Lombardi, advertisers must strive to provide a personalized experience with rich, engaging content and brand experience. He also stressed that advertisers must continue to embrace new digital platforms, whether it is the next high-resolution tablet computer or the latest 4G smartphone.
