WeatherBug VP Shares Mobile Marketing Insight

Mike Lombardi, Vice President of Advertising Sales and Marketing for Earth Networks’ WeatherBug brand, provided insight for marketers during a panel session at the inaugural Mid-Atlantic Marketing Summit in Tyson’s Corner, Virginia, on April 20.

During the “Mobile Marketing: Beyond the Hype” in the Gannett Auditorium, Mike shared the stage with Nicole Stemberger, Senior Strategist, AKQA; Craig Etheridge, VP, Mobile Advertising Sales, USA TODAY and Gannett Digital; and Kurt Roberts, Director, Creative Technology, RP3 Agency Speakers.  Daniel Odio, CEO of Socialize, moderated.

According to Lombardi, advertisers must strive to provide a personalized experience with rich, engaging content and brand experience. He also stressed that advertisers must continue to embrace new digital platforms, whether it is the next high-resolution tablet computer or the latest 4G smartphone.

Mike Lombardi on Mobile Marketing Panel

About Earth Networks

Earth Networks gathers and analyzes environmental observations from around the world to help promote a better understanding of the planet and its atmosphere.
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